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Project Asteri

A boutique artist management and label based in Los Angeles, CA

Our Services

  • Music and video recording, production and distribution
  • Planning and execution of marketing and promotion
  • Strategic planning and consultation

We help build the best strategies for artists and repertoires to achieve optimum results in their activities. From Japanese artists looking to go International or International artists aiming for expansion in Japan, we will be the robust bridge that paves the way for artists to increase and bolster their exposure across the borders.


Our Office

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Our Team

Kimitaka Kato - Founder/CEO

Prior to establishing Project Asteri Inc., Kimi was a Board member at Universal Music LLC. in Japan, responsible for managing their International division for almost a decade. He was also the Managing Director for Virgin Music, a domestic label consisting of 3 labels - Delicious Deli Records, Virgin Records, and Def Jam Recordings - managing all areas of A&R, marketing, and promotion to signing, developing, and breaking artists in Japan. He has supported the recording careers of many new and well-established major domestic artists. Kimi also successfully launched international artists such as Ariana Grande, Black Eyed Peas, Carley Rae Jepsen, Hoobastank, Jack Johnson, Justin Bieber, Lady Gaga, Sum 41, Taylor Swift, and many more and has worked with many established artists such as Bon Jovi, Bryan Adams, Mariah Carey, and U2, to name but a few.

Subsequently, Kimi joined Avex in 2016 as Corporate Executive, in-line with the launch of Avex International Inc. to build its International businesses overseeing artist signings, content acquisitions, licensing, and distribution in and out of Japan. As Avex’s multi-rights representative in the US, he was responsible for creating business opportunities in Japan for global artists such as Bruno Mars.

Aya Miyahara - Project Manager

Media and entertainment industry professional with over 20+ years in journalism, hosting, artist relations, and event producing.

She has hosted some popular radio and TV shows such as Dig The Rocks (bayfm) for 8.5 years, Yogaku Tengoku (tvk) for 5 years, also at Japan FM Network and NHK-FM for over 5 years.

Since resided in Los Angeles, she keeps receiving offers from Warner Music Japan, Universal Music, Victor Entertainment, Japan FM Network, J-Wave, NHK FM, TOKYO FM, inter fm, rockin’ on, Rolling Stone Japan and more to work as a radio reporter and writing article about American rock and Los Angeles.

One of her remarkable work, she has written liner notes for 100+ albums of Japan edition CD such as My Chemical Romance, Korn, Deftones, Linkin Park, Twenty One Pilots, Panic! At the Disco, The Prodigy. Also interviewed 200+ group/artists for TV, magazines, web and radio such as TOOL, Alicia Keys, Foo Fighters, Slipknot, Rob Zombie, Fall Out Boy, Arctic Monkeys, FEEDER.

As an event producer/PR/project manager, Aya has worked Moshi Moshi Nippon Festival in LA and Macross World Convention.

Leslie Cho - Project Asteri Korea

Leslie Cho has more than 25 year of experience in music and contents business for domestic market in Korea as well as Asia/Global markets. While Warner Music and BMG days where she had focused on the marketing and PR for international acts, she started taking care of both domestic and international business in Universal Music days. Lady Gaga, Rihanna, Ne-Yo and MIKA were among those breaking artists in Korea whom she and her team worked on. She was also responsible for New Business Mapping for K-pop repertoire Business Development in Asia, Europe and North America since 2010. Working for Universal-Cube JV was the biggest project she took the leadership for overseas license and promotion. Beast and 4Minute are the star acts in the JV label. From 2015, she took the Vice President role of Asian repertoire and Business Development, she led the new business opportunities Korea and other Asian artists across regional and global territories. Dean (a R&B male solo artist), Anggun and SME license deal and promotions for Asia were parts of the major projects in this period.

As Managing Director at Craft and Jun in 2018, an indie local Artist Management Company (currently it is EMA company), she built up the overseas business, A&R, marketing & PR, as well as team structure development. Currently, she works as a multi consultant in the industry, dealing mainly with business development for growing independent labels in Korea(including EMA), induction service for Korean market to overseas clients and digital license business advisory with Stealthwrks NY.

Project Asteri, Inc.

8455 Beverly Blvd, #500

Los Angeles, CA

90048, U.S.A.

We'd be happy to answer no matter what questions you have about us.

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